the denim revolution / U.S.A. made denim

Denim was originally invented right here in the bay area of San Francisco for gold miners. Since then denim production has made its way around the globe to say the least. We are proud to offer two brands of domestically made denim both manufactured in Los Angeles California, Rustic Dime and Blackwood. The price ranges from $40 – $55 dollars and they are cut with a modern slim fit. We are currently stocking sizes 30-36.

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Quiet Life Holiday 2014 looks…

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Krate X Daylight bamboo sunglasses

   Living in California sunglasses are a must so we recently teamed up with our friends at Daylight snow, to create two amazing pairs of bamboo sunglasses.  The frames are made from 100% bamboo completed with 100% UVA/UVB protecting polarized lenses. Stained in a “two tone” rude boy fashion to give it a more updated dramatic look while maintaining the natural style and feel of the bamboo.  The best thing about them may be the fact that they float! Available in two frame shapes, the classic wayfarer style we all know and love, and the “flat top” style for a more lowrider approach.  Every pair of our bamboo sunglasses comes with a magnetic locking sliding top hard case and a soft poly inner bag.  Limited edition of 50 pairs were made in each style.  

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HUF Mateo Floral Print Spring 14′

The always classic Mateo comes correct this Spring with HUF’s Paradise print.  Nice low top skate shoe with quality suede toe and canvas upper.  Now Available in store only.  photo 4photo 1 photo 2 wphoto 3

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The Cruz vs. Seoul Thunders

1233327_523893397690287_797853355_nBasketball is back at the Kaiser Permanente Arena! The Seoul Samsung Thunders of the Korean Basketball League have traveled to Santa Cruz to hold training camp here. There will be a public exhibition game on Friday, September 13 against “The Cruz Presented by Krate,” a team comprised of professional and former collegiate players. Tickets are available now at www.santacruzbasketball.com. Hope to see you there!

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People Are People: June 7th , 2013

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Quiet Life Mahalo Girls: Available Friday 4/26

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photos by: Jared Eberhardt

 

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The Cruz “Dippers” Snapback

 
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KRATE X STARTER


 

The newest Krate x Starter collaboration comes in this tough military camouflage or classic black. Embossed KRATE logo on a leather patch. Ready to hit the battlefield.

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Shwood limited edition: east indian rose wood x cherry wood

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